Businesses of today can’t ignore the importance of digital marketing. To keep up with the competition, businesses must prioritise digital as part of their overall marketing strategy—those that don’t are missing out on the lucrative opportunities provided by the digital landscape.
However, these opportunities come with overwhelming complexity. With myriad social media channels, search engines, and paid advertising opportunities, many businesses find themselves paralysed in their efforts to develop a digital marketing strategy that will achieve results. That’s where a full-service agency like The Bank can help.
At The Bank, we provide comprehensive digital marketing services that streamline the path to a successful—and profitable—digital presence. Our full-service agency is designed to help you reach your goals faster by covering every aspect of the process. From branding and creative design to website development and search engine optimisation (SEO), our internal team have the insight and the expertise to help your business succeed online.
To learn more about our extensive range of professional services, contact the team today. Alternatively, keep reading for more info on how we can help take your digital marketing campaigns to the next level.
What Is a Full-Service Marketing Agency?
As we mentioned above, the digital landscape is incredibly complex. You have your website and your social platforms to take care of; at the same time, you have to consider your search engine visibility, and opportunities for online advertising.
Many businesses will choose to hire a niche agency for each of these avenues (think: one agency for social media marketing and another for paid search). The problem with this approach is that the success of every element of your digital marketing is directly influenced by the success of the others. As a result, dividing your marketing efforts across niche agencies often serves to work against your success.
A Full-Service Approach
A full-service digital marketing agency, such as The Bank, offers a holistic, all-encompassing approach to digital marketing. Clients are assigned a dedicated account manager who oversees every element of the process, from strategy and creative design to website development and promotion.
The advantage of this is that your digital marketing efforts are unified, with every part of the process working in tandem to help you reach your ultimate goal.
Services Provided by a Full-Service Digital Agency
Whilst there are no hard-and-fast rules as to the specific services offered by full-service agencies, most agencies—The Bank included—offer the following services:
Social Media Management
A full-service agency will help you to create and manage an effective presence on the social media platforms that matter for your specific industry. This often includes creating content, scheduling posts, and engaging with users.
The top digital marketing agencies are able to manage multiple channels at once, ensuring your social media output is working together to advance your business goals.
Online Advertising
Advertising across digital channels commonly comes in two forms:
#1 Paid Search
PPC (pay-per-click) advertising of this kind targets search engines and associated services (Google, Google Shopping, Bing, etc.). A PPC marketing manager will adopt a data-driven approach to determine the best ways to increase your visibility on search engines, leveraging simple platforms like Google Ads to achieve tangible results.
#2 Paid Social
Social media advertising is unique from search PPC in that it reaches a target audience through Facebook, Instagram, LinkedIn, and other channels. Ad spend is carefully monitored, and deployed according to demographics, interests, and other highly targeted parameters.
Search Engine Marketing
Search engine marketing primarily takes the form of SEO (search engine optimisation). The goal is simple: boost organic search visibility, and snag those valuable top spots on Google, Bing, and different services in the search arena.
A digital marketing agency will help to develop an SEO strategy that follows industry best practices, leveraging keyword research and using data-driven tactics to increase your visibility online.
Email Marketing
Email is still an incredibly powerful marketing tool and one that can be leveraged to great effect with the right approach. A full-service marketing agency will help you create effective email campaigns, manage subscriber lists, and track a variety of metrics in order to determine the success of your emails
Ultimately, this will help you to maintain relationships with existing customers, whilst also encouraging new leads to get in touch and convert.
Website Design
Web design is crucial for large and small businesses alike. If you want to make a tangible impact online, you need the services of a talented web designer to create and maintain a modern, attractive site that reflects well on your business.
A full-service digital agency will provide end-to-end web design and development, creating a stunning website that not only looks the part but also performs well in terms of SEO and user experience.
Content Marketing
A full-service marketing agency should also be a creative agency, offering graphic design, copywriting, video production, and more.
Content drives most of the activities mentioned in this article—from email campaigns to search engine rankings. A good full-service agency will be able to provide you with engaging content that keeps your brand at the forefront of customers’ minds. They’ll also develop a content strategy that keeps the goals of your company in mind at all times.
The Bank: Comprehensive Digital Marketing Services for Your Business
Your search for a new digital marketing agency is over—The Bank is here.
The Bank is a digital marketing agency based in the North East, but with clients across the globe. Our team of marketing and creative professionals are here to bring your business into the modern age of technology and online presence.
Unlike many digital marketing agencies, we take pride in offering our clients a fresh approach. Our success is driven by your success, so we take the time to really understand your business, its goals and objectives, and how best we can help you achieve them.
Business Objectives
We take the time to understand exactly what it is our clients want to achieve. We establish strict KPIs and the timescales in which you want to achieve them. We then create a tailored plan that will help you reach those goals, leveraging our expert marketing knowledge and experience.
We can help you:
- Increase sales and revenue
- Improve brand awareness
- Generate leads
- Attract and retain customers
- Create a strong online presence
- Breathe new life into a stale digital marketing strategy
Bespoke Strategy
When it comes to digital marketing, there is no such thing as a one-size-fits-all approach. The needs of a small business are vastly different to those of a major corporation, and so we ensure each of our clients receives a bespoke strategy that is tailored to meet their individual needs.
We’ll work with you to determine the platforms that matter for your specific industry, and develop an integrated approach that maximises your visibility in search engines and on social media.
Tangible Results
The Bank is committed to your success. We don’t just “talk the talk”—we walk the walk and deliver tangible results, quickly.
Using the latest tools and data-driven tactics, we can help you track progress against your KPIs so that you can see the return on your investment in real-time. What’s more, our team of experts are on hand to provide advice, support and guidance whenever needed.
What Are You Waiting For?
If you’re ready to take your digital marketing to the next level, get in touch with The Bank today. We can’t wait to get to work!
