The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Google Display and Video 360

Brand Directory 2023: Google Display and Video 360

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“Work smarter with end-to-end campaign management for enterprises in one tool – from media planning and creative development to measurement and optimisation.

Manage creative, analytics, TV and digital teams with a single product that brings everyone together to share insights, work more efficiently and get closer to the data.”

What We Say

Google is the natural first port of call for businesses looking to take their first steps in digital advertising. Whilst Google Ads (formerly Google AdWords) is usually the best option for beginners, Google Display and Video 360 is great for those advertisers who are ready to scale up their investment.

For the uninitiated, Display and Video 360 (DV360) is Google’s answer to programmatic ad buying. The DV360 demand-side platform (DSP) has a reach that is far superior to that of Google Ads—which only serves ads across the Google ecosystem—as well as much greater access to third-party data (since Google Ads only provides access to its own—admittedly impressive—gathered data).

One of the reasons we love DV360 for 2023 is the recent addition of digital out-of-home (DOOH) to its inventory. Through DOOH, businesses can take their campaigns beyond the screen and into the real world, with dynamic, location-based brand messaging that can be adapted in real-time.

Notable Clients

  • Mitsubishi
  • Uber Eats
  • The Guardian
  • TUI
  • Samsung
  • Adidas


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


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