What They Say
“Work smarter with end-to-end campaign management for enterprises in one tool – from media planning and creative development to measurement and optimisation.
Manage creative, analytics, TV and digital teams with a single product that brings everyone together to share insights, work more efficiently and get closer to the data.”
What We Say
Google is the natural first port of call for businesses looking to take their first steps in digital advertising. Whilst Google Ads (formerly Google AdWords) is usually the best option for beginners, Google Display and Video 360 is great for those advertisers who are ready to scale up their investment.
For the uninitiated, Display and Video 360 (DV360) is Google’s answer to programmatic ad buying. The DV360 demand-side platform (DSP) has a reach that is far superior to that of Google Ads—which only serves ads across the Google ecosystem—as well as much greater access to third-party data (since Google Ads only provides access to its own—admittedly impressive—gathered data).
One of the reasons we love DV360 for 2023 is the recent addition of digital out-of-home (DOOH) to its inventory. Through DOOH, businesses can take their campaigns beyond the screen and into the real world, with dynamic, location-based brand messaging that can be adapted in real-time.
Notable Clients
- Mitsubishi
- Uber Eats
- The Guardian
- TUI
- Samsung
- Adidas
Links
- marketingplatform.google.com/about/display-video-360/
- linkedin.com/showcase/googlemarketingplatform/
- twitter.com/gmktgplatform/
