What They Say
“GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries.
For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged.”
What We Say
There are countless reasons why an online advertising campaign might be unsuccessful, but in many instances, it can be boiled down to one: ineffective targeting. Advertisers waste fortunes on ads that go unseen or unclicked because they’re targeting the wrong people in the wrong place. And, as third-party cookies disappear, the problem is only going to get worse.
GumGum takes a contextual approach to this problem, offering a range of solutions that are designed to get your ads seen by your target audience. Verity, the company’s contextual intelligence technology scans on-page text, image, audio, and video media to build an understanding of what the content is and who the content is for. The result is an impressive 48% lower cost-per-click and a 41% lower cost-per-viewable impression than behavioural targeting.
GumGum’s mission is to stay ahead of the curve when it comes to contextual targeting, and advertisers should consider its full suite of solutions to future-proof their campaigns against an increasingly cookieless world.
- American Express
- Calvin Klein