In 2021, 1.21 billion internet users accessed their Instagram accounts every month—that’s 15% of the earth’s population!
The appeal of Instagram is obvious. Offering a visually stunning platform to share photos and videos, Instagram has quickly become a go-to place for individuals and companies to post their content. And as the number of users continues to grow—the Instagram community is expected to hit 1.44 billion by 2025—so does the need for businesses to take advantage of the platform’s potential.
However, advancing business goals through social media accounts can be a time-consuming process. Not only do you need to create and post content that resonates with real people; you also must nurture relationships and ensure that any campaigns you launch are hitting their mark.
That’s where The Bank can help. The Bank’s Instagram account management services allow you to leverage your existing resources to maximize returns on investments in social media. We provide a range of cost-effective solutions, including developing strategies and campaigns that get you the most bang for your buck; creating content that will capture your target audience’s attention; and ensuring that your posts are seen by the right people at the right time.
To learn more about how our social media management services could benefit your company, give our team a call today. Alternatively, keep reading for our comprehensive guide.
The Benefits of Dedicated Instagram Account Management
Instagram presents a unique opportunity for brands to connect with their clients. The visual nature of the platform allows a business to reach its target audience with engaging posts that resonate and drive consumer action.
However, companies need to be strategic if they are going to make the most out of their time spent managing an Instagram account—it’s not enough to just post pictures and hope for the best. That’s why investing in dedicated Instagram account management services can be hugely beneficial.
Among other things, Instagram management services clients benefit from:
Instagram Growth: Marketing Strategy
Our services offer clients extensive Instagram marketing strategy and campaign development. No matter your goals—whether you want to boost organic growth, attract more Instagram followers, or manage projects and daily posts as part of a wider marketing strategy—our experienced team of professionals can help you create a plan that’s tailored to your specific needs.
Instagram Content: Content Management and Creation
We provide high-quality content creation services, including video production, photo editing, and strategising posts for maximum impact. Our team of experienced professionals also has the skillset needed to curate content from other sources, ensuring that your Instagram stories, posts, and videos are meeting the highest standards of quality.
Instagram Followers: Engagement and Relationship Management
We have years of experience engaging with users on behalf of our clients in a meaningful way. Our team will help you respond to user comments and questions promptly—allowing your followers to feel heard and appreciated. We can also handle direct messaging campaigns, so you can reach out to potential customers and nurture relationships with current clients.
Instagram Ads: Advertising Services
The Bank’s clients benefit from our extensive advertising services. We can help you create targeted campaigns, set up business Instagram accounts, manage budgets, and track results—allowing you to get the most out of your paid ads.
Instagram Analytics: Monthly Reporting and Insights
Instagram analytics are essential for tracking performance, measuring success, and making data-driven decisions. Our team can provide a monthly Instagram report, featuring a comprehensive in-depth analysis on a variety of metrics, such as follower growth, engagement rates, post impressions, reach trends and more.
Are Instagram Management Services Right for Me?
Any business wanting to harness the power of Instagram for marketing purposes should first consider whether Instagram marketing services are the right solution. There are many providers of such services, so it is important to choose one that best fits the needs of the business.
Whilst making a decision, consider the following:
Size
Our Instagram account managers work with businesses of all shapes and sizes, but if your audience is limited or you only need basic services, then there are likely more cost-effective solutions available.
Goals
Instagram management services are only as effective as the goals they are attempting to achieve. Our Instagram services can help with growth, brand awareness, or even just a refresh of your Instagram page—but you must think carefully about the objectives you want to reach before investing in a provider.
Budget
The budget available for Instagram management services will determine the level of service you can expect, as well as any extras such as analytics or advertising campaigns. We offer various packages to suit all budgets, but it is important to consider what services you need and can afford (particularly when it comes to paid ads).
Choosing the Best Instagram Management Service
As with anything, when it comes to investing in Instagram management services, you want to make sure you’re getting the best. Before deciding on your new Instagram manager, look out for the following:
Service
Any business looking for an Instagram account manager should make sure that they are getting a reliable and reputable service. A good provider will offer fast, efficient service with 24/7 customer support.
Focus
An Instagram manager should be able to provide a range of features to suit the needs of your business and your existing digital strategy. Your Instagram marketing services should complement your efforts, not detract from them.
Experience
Establishing and nurturing a profitable Instagram presence requires an extensive understanding of the platform and its idiosyncrasies. Your images, your content, even your Instagram username: everything aspect of your profile should be optimised to reach the right audience.
Expertise
Your Instagram management services should include tools and resources to help you promote and improve your profile and business as a whole. They should understand how Instagram engagement can lead to sustainable growth, and be able to help you develop a meaningful action plan.
Trust
Ultimately, and perhaps most importantly, it’s vital to choose a provider that you can trust. You’re handing over control of your Instagram profile—a profile which is seen by actual people, many of whom are your customers.
A Quick Case Case Study: How an Instagram Management Service has Helped a Business Achieve Its Goals
A case study is a real-world example of how an Instagram management service has helped a business achieve its goals. In the case study below, we’ll take a look at how Instagram account managers helped a small business increase its reach and sales.
The client is a small business that sells handcrafted jewellery. They had been using Instagram to post photos of their products, but they were not seeing much engagement, organic growth, or sales. They decided to retain an Instagram marketing team to help them grow their account.
After a free consultation, the Instagram management team created a strategy for the account that included posting daily, using hashtags, and running promotions. As a result of the social media management team’s work, the small business saw a significant increase in its reach and sales. The business was also able to connect with new customers and build relationships with potential customers.
The Bank: Instagram Management Services That Just Work
In a world where social media is an essential tool for business promotion, it’s more important than ever to have a strong presence on Instagram.
An Instagram management service like The Bank can help you to achieve this by managing your account, creating and posting content, engaging with followers, and analysing your results. This in turn can help you to attract new followers, build brand awareness, and generate leads and sales.
Whether you’re a large corporation or a small business, a dedicated Instagram marketing team can provide you with the tools and expertise you need to succeed on this powerful social platform.
The Bank’s Instagram management service can benefit companies of all sizes, and across all industries. As a client, you can expect strong results and ongoing support, with regular updates from your dedicated account manager.
Ready to take your Instagram marketing to the level? Give our social media team a call today. We can’t wait to get to work!
