Introducing the new Gluten Free Peroni Nastro Azzurro24 Jan 2017
To support the launch of the new Gluten Free variant of Peroni Nastro Azzurro, The Bank has created a new endframe to the global campaign Vita Al Mare cinema ad, featuring the Gluten Free Bottle.
Endorsed by the Italian Coeliac Association, the gluten-free beer uses exactly the same ingredients as regular Peroni Nastro Azzurro, including barley. A specific enzyme is added at the end of the brewing process which removes the gluten, ensuring Peroni Nastro Azzurro Gluten Free can be enjoyed by coeliacs or those choosing to lead a gluten-free lifestyle.
Written and produced by The Bank and shot by renowned director, Kalle Gustafsson, the Vita Al Mare campaign takes consumers to Italy’s most iconic coastal destination, Capri, an island synonymous with effortless Italian style. The film tells the charming story of a starlet reminded by the Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy.
The film will be running across cinema and digital in the UK in 2017.