Launch of NEFF Cookaholics Club
27 Oct 2016
The Bank have been busy cooking up a storm in the pre-launch of the NEFF’s new initiative for elite dealers, The NEFF Cookaholics Club.
The NEFF Cookaholics Club is both an online destination for locally based communities of like-minded cooks, friends and food enthusiasts, which also offers the chance for them to take part in events hosted by their local dealer.
The aim of the programme is to drive brand awareness and loyalty to their local NEFF dealer. Events are hosted in the showrooms to engage Cookaholics with a truly immersive experience that taps into their biggest passion point – COOKING. Local businesses such as fishmongers, bakers and butchers provide bespoke masterclasses designed to teach and inspire their local communities using NEFF appliances.
The first NEFF Cookaholics Club event was held at Regal Kitchens in October. Marriage Bakers, a local business to the area, demonstrated how to cook the perfect loaf using the NEFF Slide&Hide® Oven and was supported by a BBC Essex radio interview and local press. The event was a great success and was attended by food bloggers and chefs celebrating a mutual appetite for baking.
Sign up to your local NEFF Cookaholics Club to keep updated and get involved!