Brand repositioning and product advertising
In a landscape saturated with global and niche players all vying for attention from beauty savvy consumers it is critical that a beauty brand has a compelling and unique point of difference for maximum stand out and desirability.
Lumene, named after Lake Lummene the ‘lake of light’, possesses a wealth of unique and authentic assets and although an established market leader in its homeland Finland, it lacks presence elsewhere. Formulated with a finely tuned combination of advanced science and potent, wild Arctic ingredients, Lumene is a brand with undisputed pharmaceutical skincare provenance and pure Finnish heritage.
The Bank won the account after a competitive pitch in January 2015 and is currently developing breakthrough brand and product campaigns to establish Lumene globally.
Launching Autumn 2015.