Lumene True Mystic Volume Mascara live in Finland

16 Mar 2016

We are delighted to show you our new campaign for Lumene True Mystic Mascara brought to life in-store in Finland. This campaign is the second launch after Time Freeze V-Shaping Serum launched last summer in the USA.
The global campaign created and produced by The Bank and shot by Noam Griegst takes consumers to Finland’s aspirational and mystical world to promote the new range of make-up and skincare products. It includes five different print executions and one TV ad that we will reveal in the coming weeks.
The TV ad and the first two executions are already available on the work section.