What They Say
“At Lumiére, we’re on a mission to give cinemas, audiences & advertisers the best possible pre-film advertising experience whilst achieving optimal outcomes. Our UI can be used for both selling and buying. In short, we have built the commercial bridge and taxonomy to bring online advertising economies to cinemas.
Lumiére’s infrastructure and algorithm automatically converts attendees into digital video advertising inventory or ad impressions that can be traded both directly or programmatically. In our view, platform economies will spell a Renaissance for the cinematic ecosystem as a whole.”
What We Say
Cinema offers what is perhaps the gold standard of advertising formats, providing a huge canvas for your creative, and a captive audience not distracted by social media, text messages, or any of the other usual suspects. But securing screen time can be a challenge, especially for smaller businesses with limited budgets.
Lumière’s new programmatic cinema platform has the potential to help advertisers tackle this challenge. The company has developed the world’s first platform to facilitate the programmatic sale and purchase of movie theatre ad inventory. In other words, Lumière ensures that the ads consumers see at the cinema are more targeted and relevant, whilst giving businesses the confidence that their ad is being seen by people who are actually interested in what they’re selling.
Lumiére’s interface helps advertisers to create and deliver ads that are tailored to the specific demographics of the cinema-goers, with real-time data that determine the price and value of a particular piece of inventory at a particular time. With live box office and attendance information, the platform has the potential to irreversibly alter the way we buy and sell cinema ad space in the coming years.
- Arts Alliance Media