The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Lumiére: Empowering the BIG Screen Revolution

Brand Directory 2023: Lumiere

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“At Lumiére, we’re on a mission to give cinemas, audiences & advertisers the best possible pre-film advertising experience whilst achieving optimal outcomes. Our UI can be used for both selling and buying. In short, we have built the commercial bridge and taxonomy to bring online advertising economies to cinemas.

Lumiére’s infrastructure and algorithm automatically converts attendees into digital video advertising inventory or ad impressions that can be traded both directly or programmatically. In our view, platform economies will spell a Renaissance for the cinematic ecosystem as a whole.”

What We Say

Cinema offers what is perhaps the gold standard of advertising formats, providing a huge canvas for your creative, and a captive audience not distracted by social media, text messages, or any of the other usual suspects. But securing screen time can be a challenge, especially for smaller businesses with limited budgets.

Lumière’s new programmatic cinema platform has the potential to help advertisers tackle this challenge. The company has developed the world’s first platform to facilitate the programmatic sale and purchase of movie theatre ad inventory. In other words, Lumière ensures that the ads consumers see at the cinema are more targeted and relevant, whilst giving businesses the confidence that their ad is being seen by people who are actually interested in what they’re selling.

Lumiére’s interface helps advertisers to create and deliver ads that are tailored to the specific demographics of the cinema-goers, with real-time data that determine the price and value of a particular piece of inventory at a particular time. With live box office and attendance information, the platform has the potential to irreversibly alter the way we buy and sell cinema ad space in the coming years.

Notable Clients

  • Cinépolis
  • AWS
  • Arts Alliance Media


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


Join 100s of happy marketers and start your first campaign with The Bank.

"*" indicates required fields


Brand Directory 2023: Wunderkind

Wunderkind: We Get People

What They Say “Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing

Read More