It goes without saying, for a business to reach its objectives in an increasingly fragmented commercial landscape, it must have access to the most comprehensive, innovative and data-driven marketing solutions. And, for those businesses without the resources to manage an in-house marketing team, this means pairing with the best agency to help navigate this landscape, deliver results, and achieve success.
However, with so many digital marketing agencies out there, it can be hard to discern which one will be the perfect fit. You want to work with a digital marketing company that can tailor its approach to the needs of your business. You want an agency that will work closely with your team to meet the business goals that matter to you. You want an agency that can offer services in the digital world as well as the physical. In short, you want The bank.
The Bank is a full-service digital marketing agency based in Newcastle upon Tyne and London. Offering a range of traditional and digital marketing services, our team helps ambitious brands reach their target audience through the most valuable ad inventory. And, with our in-house team of creative professionals, we help brands create compelling content that speaks to new and existing customers alike.
At The Bank, we understand that digital marketing is about much more than just clicks and ad impressions—it’s about crafting strategies to reach specific audiences in precise ways. That’s why our team takes a comprehensive approach, combining data analytics with creative solutions. To learn more, give our team a call today. Alternatively, keep reading for our guide to what makes The Bank one of the best digital marketing agencies around.
Traditional vs. Digital Marketing
Since the advent and widespread adoption of digital technologies, marketing has commonly been divided into two camps: traditional marketing and digital marketing. In turn, marketing companies began selling themselves based on their specialisms, adopting labels which defined them as traditional agencies or digital agencies.
Broadly speaking, traditional agencies focus on the advertising and marketing avenues that existed prior to the digital revolution. This includes OOH (out-of-home) advertising—such as billboards and transit shelters—and TV, radio, and non-digital media.
Digital marketing agencies focus on the opportunities available to businesses through digital channels, such as websites and apps, search engines (like Google and Bing), content marketing platforms (such as YouTube and Instagram), social media networks (Facebook, LinkedIn, Twitter etc.), and other online video services.
As the lines between online and offline become increasingly blurred, the best marketing agencies have combined their traditional and digital offerings to create full-service solutions. Full-service marketing agencies—like The Bank—combine the best of both worlds, creating tailored marketing plans that encompass all aspects of a brand’s communication strategy.
The main benefit of this approach can be boiled down to a single word: integration. By integrating all aspects of a business’ marketing campaign, a full-service agency can maximise the returns on its investments. This means stronger lead generation, increased brand awareness, and—ultimately—more customers.
Traditional Marketing Services
At The Bank, our team consists of the most experienced media planning and media buying specialists, drawing upon their extensive industry knowledge to produce incredible results for clients.
Media planning is the process of identifying and scheduling the most effective ad placements for a brand’s message. This includes looking at audience demographics, psychographics, and influencers to determine which channels will bring in the highest ROI.
Furthermore, a media planning team can make sure your campaigns adhere to strict brand guidelines and industry regulations, and establish KPIs that ensure your campaigns are on track.
Media buying is the process of purchasing ad space and making sure your campaigns are seen by the right people, at the right time. This includes booking and negotiating with media owners, such as TV stations, radio networks, newspapers, magazines, and websites—all while keeping an eye on budgets.
Working with an established agency is vital for media buying, as collective buying power can offer significant discounts—allowing businesses to stretch their marketing budget further.
Digital marketing is increasingly important for brands looking to drive results across multiple channels. At The Bank, our experienced digital marketing team can help you create, manage and optimise campaigns across a wide range of digital platforms, with a number of strategic services that are purpose-built to boost business performance.
The Bank’s paid media team focuses on insight-driven work, helping brands to reach consumers across desktop and mobile apps without going over budget.
Social Media Marketing
At The Bank, our paid social team run social media advertising campaigns that are targeted, creative and designed to reach the right audience.
At the same time, we provide social media management solutions that engage customers across the widest range of social platforms. This cross-platform approach means your marketing and management services are tailored specifically to the nuances of your audiences on each of your social media channels.
SEO (search engine optimization) is the process of improving a website’s visibility in organic search results. By improving positioning across the most valuable user searches, your company sees more qualified website traffic without the high fees associated with paid search.
A professional SEO agency like The Bank can help you increase organic traffic through technical analysis and content creation. Relying on business insights and unique keyword analysis techniques, our SEO company specialists make sure that your website has the best opportunity to rank in search engine results.
Our web development services cover a range of solutions, from website design to content management systems.
In particular, we specialize in conversion rate optimisation, and creating bespoke websites that are tailored to the needs and goals of your business, helping to boost engagement and increase conversions.
Email marketing remains a powerful tool for businesses, and is still the most effective way to reach out to customers.
At The Bank, our email marketing services are designed to create campaigns that will engage your subscribers with relevant and timely content. We use a range of strategies, including segmentation and automation, to help ensure that you get the best possible return on investment.
Even the most reputable award-winning agency is only as good as its creative. That’s why top digital marketing agencies have in-house creative and content marketing specialists to achieve success for every marketing strategy they implement.
At The Bank, our creative agency team match human creativity with marketing prowess, to craft strategies that will deliver results.
The Bank offers a wide range of content marketing services, from video production to graphic design and copywriting. Our team of specialists work together to create engaging and effective content that will help you achieve your goals.
Our video production company team has a wealth of experience in creating high-quality video content that engages audiences and drives results. Our team of skilled graphic designers can create stunning visuals that will capture the attention of your target market, while our expert copywriters can craft engaging and relevant copy that will keep customers coming back for more.
Whether you’re building a new website or updating your existing one, The Bank’s web design services provide a comprehensive range of solutions to ensure your website looks professional and functions perfectly.
Our team of experts use cutting-edge technology and the latest industry trends to create responsive websites that are easy to navigate, visually stunning, and optimised for SEO. We collaborate closely with you during all stages of development, from concept to launch, to ensure your website meets all of your requirements.
The success of a marketing campaign is wholly dependent on having a clear strategy in place. The Bank provides strategic services that help you define your goals, measure performance and create effective methodologies for achieving results.
Our team of experienced strategists has a wide range of knowledge across various industries, and can provide insight into the latest trends, consumer behaviour and technology to ensure your digital strategies are always one step ahead of the competition. We can also provide insight and advice on how to improve existing campaigns, or create new ones.
We work with you to understand your business, its goals and its objectives so we can create effective digital marketing strategies that will deliver the best possible results. With our help, you can be confident that your digital marketing strategy is purpose-built to deliver the greatest possible impact.
The Bank: One of the UK’s Top Digital Marketing Agencies
Your search for the right agency for your business is over—The Bank is here.
The Bank is among the top marketing agencies in Newcastle, with a client list that spans industries and a team of experts that are passionate about helping businesses succeed. Our full range of marketing services are designed to help you achieve your goals, from SEO and PPC to creative design and content marketing.
As a client of The Bank, your dedicated marketing manager will collaborate closely alongside you to identify the best strategies for your business, develop a comprehensive plan and provide ongoing guidance throughout the implementation process. Whether you’re targeting audiences in the United Kingdom or further afield, The Bank has the experience and expertise to help you reach your goals.
Whether you’re looking for creative design services or help with creating content that resonates with your audience, The Bank is here to help. Get in touch today to learn more about our digital marketing services and how we can help you achieve success.