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Monday, October 13th, 2014


Following a productive three-week shoot in September and the subsequent launch of our Neff “Cookaholics” campaign, The Bank is relaunching the brand’s “Bake It Yourself” YouTube channel. Introducing the Cookaholics – people who don’t just love to cook, but live to cook – the campaign is being rolled out across print, digital and social media, inspiring passionate cooks and championing Neff’s hero product, the Slide&Hide® oven.

The first stage of the “Cookaholics” campaign introduces Abbie, one of our self-confessed Cookaholics and the face of our 2014 advertising campaign, featuring the Slide&Hide®.  Abbie is a London-based fashion designer who also turns her creative talents to the kitchen. She doesn’t stop at baking a gingerbread house, she bakes an entire village, and was chosen for the campaign after an extensive search by The Bank for real-life enthusiasts who embrace experimentation, creativity and innovation in their cooking. Other Bank-conceived, produced, directed films on the channel feature recipes and tips to inspire and delight viewers.

Throughout the rest of 2014 and into 2014, we are calling all Cookaholics to visit the “Bake It Yourself” YouTube channel and join its Facebook community, which has more than 500k fans and has seen huge growth since The Bank took over the account in August. The beginning of 2015 will see a new Cookaholic launched in press and online. Watch this space!