As the digital world continues to grow and evolve, paid search has become an increasingly popular and effective way for businesses to reach their target audience. Through Google Ads—and similar search ads opportunities—pay-per-click (PPC) campaigns enable businesses to boost their search engine marketing efforts to an incredibly refined level, maximising their ad spend to realise amazing returns on their investment.
And yet, for many businesses, establishing paid advertising strategies and managing PPC campaigns remains a difficult proposition. That’s where a paid search marketing agency like The Bank can help!
At The Bank, our paid search advertising specialists help manage and execute data-driven PPC campaigns at scale. Our comprehensive PPC services cover everything, from developing effective keyword strategies to designing eye-catching ad creative to managing sophisticated bid management solutions and developing relevant ad campaigns. No matter what your business goals may be, our PPC team can help you reach them with our suite of award-winning PPC agency services.
Ready to learn more about how our paid ads services can help you? Contact our digital marketing agency team today, or keep reading for our comprehensive guide to PPC management.
The benefits of working with a dedicated PPC agency.
There are many benefits to working with a paid search agency. Paid search agencies have a deep understanding of the paid search landscape and can help you to create and execute a campaign that is tailored to your specific needs and goals. Paid search agencies can also provide valuable insights and feedback on your campaign performance, helping you to continually improve your results.
In addition, working with a paid search agency can save you time and resources, as they can manage your campaign from start to finish, leaving you free to focus on other aspects of your business.
Paid search agencies also have access to a variety of tools and resources that you may not have access to on your own. This can help to further improve your campaign results and give you a competitive edge. If you are looking to improve your paid search campaigns, working with a paid search agency is a great option to consider.
The key skills required for paid search success
There are several key skills that are essential for any paid search agency to possess in order to be successful.
Firstly, a paid search agency must have a strong understanding of the various paid search platforms and how they work. They must also be able to identify the most effective keywords and match types for your campaign, as well as create ad copy that is both relevant and compelling. In addition, a paid search agency must be able to track and measure your campaign results, so that they can continually optimize your campaign for better results.
Another key skill that paid search agencies must have is the ability to troubleshoot any issues that may arise during a campaign. This could include anything from technical issues with a paid search platform to problems with ad copy or landing pages. Paid search agencies must also be able to work with clients to ensure that their campaigns are on track and meeting their goals.
Paid search is a complex and ever-changing field, so it is essential that paid search agencies are constantly keeping up to date with the latest changes and developments. This could involve attending industry events, reading industry news or blogs, or taking part in paid search forums and discussions. By staying up to date with the latest paid search news, agencies can ensure that they are providing the best possible service to their clients.
The difference between paid and organic search
It’s important to understand the difference between paid and organic search before starting a paid search campaign. Paid search results are the listings that appear at the top of the search engine results pages (SERPs) in response to a user’s query. These listings are usually labelled as “Sponsored” or “Ads”.
Organic search results, on the other hand, are the listings that appear in the main body of the SERPs, and are not labelled as ads. Paid search results are generated through auction-based bidding, while organic search results are generated based on algorithms that take into account factors such as relevance and quality.
Paid search campaigns can be a great way to get your website in front of potential customers who are already interested in what you have to offer. However, it’s important to make sure that your ads are relevant and targeted to your audience, or you may end up wasting money on clicks that don’t convert. Organic search is a great way to build long-term visibility for your website, and can help you attract potential customers even if they’re not actively searching for your product or service.
How to measure the success of your paid search campaigns
There are a number of metrics that can be used to measure the success of your paid search campaigns. These include click-through rate (CTR), cost per click (CPC), and conversion rate. CTR is a measure of how often users click on your ad, while CPC is a measure of how much you pay for each click. Conversion rate is a measure of how often users who click on your ad go on to complete a desired action, such as making a purchase or signing up for a newsletter. All of these metrics should be tracked and monitored on an ongoing basis to ensure that your campaigns are performing optimally.
To get started, you’ll need to set up tracking for your campaigns. This can be done using Google Analytics or a similar tool. Once you have tracking set up, you can begin to monitor your CTR, CPC, and conversion rate. If you see that your CTR is low, you may need to adjust your ad copy or targeting to reach more potential customers. If you see that your CPC is high, you may need to adjust your bid to lower your costs. And if you see that your conversion rate is low, you may need to adjust your landing page or offer to improve your results.
By tracking and monitoring these key metrics, you can ensure that your paid search campaigns are performing at their best.
The challenges of paid search and how to overcome them
While paid search can be an extremely effective marketing tool, there are a number of challenges that can arise. One of the biggest challenges is staying within budget, as it can be easy to overspend on keywords that are not relevant to your business.
Another challenge is managing negative keywords, which are words or phrases that you do not want your ad to show up for. Negative keywords can be added to your campaign to help ensure that your ad is only shown to users who are likely to be interested in your product or service. Finally, it can be challenging to track and measure the results of your paid search campaigns, but this is essential in order to continually improve your results.
The Bank: The future of paid search
The future of paid search looks bright, as more and more businesses are recognising the value of this marketing tool. Paid search is constantly evolving, and new features and platforms are being introduced all the time. As the paid search landscape continues to change, paid search agencies will need to adapt and evolve in order to stay ahead of the curve. Paid search is an essential tool for any business looking to maximise their online visibility and ROI, and there is no doubt that it will continue to grow in popularity in the years to come.
As the North East’s top PPC specialists, The Bank is here to help your company navigate this bright future. Our dedicated team of experienced PPC experts have the insight and the technical know-how to ensure generate qualified leads across search engines, and maximise the returns from your marketing budget.
To learn more, give our team a call today. We can’t wait to get to work!