Pay-per-click (PPC) has become one of the most popular marketing strategies for businesses to reach their target audiences online. Combining incredibly detailed demographic data with advanced targeting solutions, PPC helps businesses achieve any number of objectives, from lead generation to brand recognition.
However, as anyone who has dipped their toe into PPC will tell you, online advertising can be a complex and convoluted undertaking. Generating website traffic is the easy part—ensuring that traffic comprises qualified members of your target audience is where things get tricky. Building a PPC campaign that is profitable requires in-depth knowledge and a highly skilled PPC team.
The Bank is a full-service digital marketing and paid advertising agency in Newcastle upon Tyne. Our team comprises experienced professionals who understand the importance of effective online advertising campaigns. We are committed to providing our clients with comprehensive support, guidance and advice throughout the entire PPC process—from setting up the initial account to ongoing management and optimisation. Our team will take care of all aspects of your campaign, allowing you to focus on other areas of your business knowing that your marketing goals are in safe hands.
To learn more about the ways in which our PPC services can help your business, contact our team today. Alternatively, please keep reading for our no-nonsense guide to PPC.
The Benefits of Running a Successful PPC Campaign
The average company ad spend on PPC and display advertising is between £7,500 and £9,000 per month. Yet, with so many marketing avenues available to brands, what’s so special about PPC that it’s worth such hefty investment? Let’s take a look….
PPC offers a fast-track solution for generating leads. By directing your ads to highly targeted audiences that have already expressed an interest in the services you offer, you can quickly and easily bring potential customers into your sales funnel.
A PPC campaign doesn’t just drive traffic; when implemented by an experience PPC specialist, it drives qualified traffic. This means that the leads you generate are more likely to convert into paying customers, resulting in a higher ROI.
With PPC campaigns, you can see exactly how much money is being spent—and the results it’s yielding—at any given time. These measurable results allow you to implement fresh targeting and re-targeting strategies on an ad hoc basis, with the aim of maximising your ROI.
With PPC, you only pay when someone clicks on one of your ads—so instead of traditional pay-per-impression (PPI) models, you can be sure that each click is providing tangible value.
Platforms for Running Your PPC Campaigns
Whilst traditionally associated with search engines, PPC is a widely adopted advertising model, used to drive traffic from sites across the web. Let’s take a look at some of the digital marketing platforms that PPC agencies love the most….
Paid Search (Google Ads, Microsoft Advertising)
Paid search involves placing ads in prominent search results (Google, Bing, etc.) These high-value placements increase the visibility of your ads and serve to drive qualified traffic to your website.
Paid Social (Facebook, Instagram, LinkedIn, TikTok)
Paid ads are a crucial element of any successful social media marketing campaign. This form of PPC allows for incredibly detailed audience segmentation—so you can tailor campaigns based on age, gender, interests etc.—and is ideal for brand-building and recognition.
eCommerce PPC (Google Shopping, Amazon Advertising)
Retailers and eCommerce businesses can use Google Shopping and Amazon to display products from their stores in sponsored search results. Not only does this drive more relevant traffic, but you will also benefit from a visually appealing and user-friendly shopping experience.
Google Display Network
The Google Display Network is a display advertising network that allows you to place various display ad types on various websites, apps, and videos across the web. This type of display advertising combined with search and social strategies is a cost-effective way to develop strong visibility throughout the digital landscape. What’s more, the ability to define the specific websites on which your ads appear means you’re always in control.
PPC Marketing Services
Per-click advertising is a complex process—even the most straightforward campaigns have many moving parts and potential points of failure. That’s why The Bank offers the broadest range of PPC agency services to ensure we tick every box, every time.
An effective PPC campaign starts with an expert PPC marketing strategy. That’s why every PPC consultant at The Bank works tirelessly to develop and deliver strategies that are custom-built to meet the unique needs of our clients and their target audience.
PPC is an ongoing process, which is why you need a dedicated team to keep your campaign on the right track. Our PPC management team provide budget management, A/B testing, creative optimisation, and a range of other services to ensure your campaigns stay profitable.
Reporting and Analysis
Our PPC team keep a close eye on campaign performance, studying metrics and data to inform ongoing optimisation. We use Google Analytics and the latest technology to make sure your campaigns are running at their best, and our in-depth conversion tracking reports offer clear insights into how you can continue improving ROI over time.
Our content marketing division assists our PPC agency team by producing the most impactful text ads and visuals, specifically designed to stand out within the search engine results that matter to you.
Search Engine Optimisation
SEO is a vital tool for improving organic visibility, but it can also be used to support your PPC campaigns. Our SEO experts work in tandem with our PPC gurus to maximise the effectiveness of both strategies, using keyword research and competitor analysis to drive performance
Conversion Rate Optimisation
Obtaining click-throughs to your landing pages is one thing; but getting conversions is an entirely different ball game. Our conversion rate optimisation (CRO) team use user behaviour data and A/B testing to ensure your landing pages are performing at their best and driving qualified leads
Keywords are the backbone of your marketing strategy. Our team use their extensive experience and advanced tools to uncover the best keywords for your campaign, taking into account search volumes, competition levels, and more.
The Bank: Your New PPC Agency
Countless digital marketing agencies claim to be experts in PPC. But when it comes to delivering results, The Bank stands head and shoulders above the competition.
With our team of experienced PPC professionals and advanced technology, we provide an unbeatable level of service that will help you stand out from the crowd and crush your competitors.
We will help develop a plan of attack that accounts for both your goals and your budget. Our packages are tailored specifically to meet the needs of your business and are guaranteed to deliver results.
Ready to get started? Contact The Bank Today. The world’s local full-service agency: Newcastle base; global ambition.