What They Say
“Marketers and publishers need to tame digital advertising complexity and consistently deliver exceptional results. That’s why they trust Quantcast.
At Quantcast, peerless first-party data and innovative machine learning combine with stellar service and support to solve your hardest problems in advertising. We make complex things simple and amazing things possible.”
What We Say
According to research by Merkle, a massive 88% of marketers rely on third-party data to develop an understanding of each of their customers. Is your business one of them? More importantly, does your business have a plan for advertising in a world where cookies and third-party data sources are finally phased out?
For those that feel unprepared for this cookieless future, Quantcast’s demand-side platform offers a possible solution. By combining artificial intelligence and machine learning with first-party data, Quantcast helps brands target ads to the right audiences without relying on third-party cookies. This not only makes the platform more privacy friendly, but also more accurate and reliable; in fact, an independent report found Quantcast advertisers benefited from a 44% increase in conversions, in addition to a 50% decrease in the time spent on planning, activating, managing, and reporting tasks.
Time is running out for advertisers to prepare themselves for an industry without third-party data. With Quantcast, you can make sure your business is not one of those that gets left behind.
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