Rank Group19 Jul 2016
Rank is a company built of excitement, fun and thrills so when The Bank won the competitive pitch to produce their new brand values film we had to create something of equal exhilaration and enjoyment.
The objective was to really join Mecca Bingo and Grosvenor Casinos together with a shared vision, shared values and a single powerful mindset.
The film featured internal employees acting out some incredible roles from a fully choreographed dance troupe, magicians, cardsters, a super hero and even a floating astronaut. Whilst at the same time delivering a serious set of communications the film really embodied what Rank, Mecca Bingo and Grosvenor Casinos stand for.
The new brand values were launched at the Ricoh stadium, home to Coventry City Football Club and Wasps rugby team. Of course the day was full of thrills and spills including acrobats, aerialists, a trampolinist and a magician. The day culminated in the creation of a human star. The Bank choreograph 600 employees in the exact shape of a star on the terrace of the stadium with each person holding up a gold square.