Rebrand and retail environment
The brand felt tired and was losing relevance in consumers mind. We repositioned the brand – ‘Share the love of the Loch’ – evolved its identity and created a truly modern dining experience which has shifted its fortunes for the better.
When facing the challenge of how to reinvigorate a brand, it is often a good idea to re-visit the brand’s origins, to see what inspired that brand in the first place.
The Bank did this quite literally with Loch Fyne. We took a trip up to the Scottish Highlands to see the spiritual home of the brand, and to rediscover the core truth behind this great restaurant chain. The subsequent “Love of the Loch” creative was the single-minded thought that drove the refreshed look and feel of the brand, the restaurant interiors, the menus and the entire way Loch Fyne restaurants position themselves in the market. Evolving the entire brand has modernised the business and shifted its fortunes for the better.