The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Roku OneView: TV Starts Here

Brand Directory 2023: Roku OneView

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“The OneView Ad Platform, a demand-side platform (DSP) powered by first-party insights from Roku Audiences, works across digital advertising exchanges as well as TV streaming services. The direct consumer relationships from Roku Audiences and Roku’s network of data partners powers a complete view of streamers as they navigate streaming channels, devices, web, and mobile.

The OneView Ad Platform can understand when viewers have already seen an ad on traditional TV, too, so advertisers can use the platform to create audiences of streamers who have or have not seen the ad on traditional TV.”

What We Say

When we ask our clients why they’ve avoided TV advertising, one of the main things we hear—aside from the price—is: “what if nobody’s watching?”

We get it. In a busy world, people don’t just sit glued to the TV anymore, and as a result, it can be hard to track who’s actually seeing your ad. With set-top boxes that allow for recording and fast-forwarding, not to mention streaming devices that provide access to a whole world of on-demand content, it’s easy to see how advertisers might feel like they’re flushing money down the drain.

Roku’s solution to this problem is its OneView Ad Platform, which uses first-party insights from Roku Audiences to deliver your ads across digital advertising exchanges in addition to TV streaming services. With its OneView platform, Roku aims to obtain total TV visibility, with no more budgets wasted on ads that are shown but not seen.

How does this work? Let’s imagine your ideal target consumer—let’s call him Dave. Dave loves football, so you schedule a OneView ad to run on a broadcast channel during halftime. Unfortunately, Dave hates ads, so he switches channels as soon as they start. After the game, Dave decides to stream a movie via Roku, but—and here comes the clever bit— before the feature, OneView deploys the same ad that he missed earlier. This maximisation of ad exposure helps to minimise losses from the sales funnel and is just one of the ways Roku is making itself stand out as a viable platform for video advertising.

Notable Clients

  • Lexus
  • MillerCoors
  • Elvie


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


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Brand Directory 2023: Wunderkind

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