What They Say
“Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision.
Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time.”
What We Say
Most marketing professionals recognise the importance of consensual first-party data. However, the collection of that data is only part of the challenge; many companies struggle to create a single customer view because they have data spread across different systems that don’t talk to each other.
Not being able to see all your customer data in one place makes it difficult to understand what customers are doing and how they are behaving across channels. You can’t create great customer experiences if you don’t know who your customers are, what they want, and where they’ve been.
Segment’s customer data platform tackles this problem by helping brands unify their customer data, and make it accessible to the tools they use every day. With Segment, you can collect data from anywhere—whether it’s your website, app, or CRM—and send it to any tool, without having to write a single line of code.
This kind of flexibility is essential in today’s climate of constant change, and with a platform like Segment in your toolkit, you can be sure your business is prepared for whatever the future holds.