Search engine results pages can make or break a business. By snagging one of those coveted top-ranking positions in organic search, a brand significantly boosts its online visibility, generating more traffic without the exorbitant fees that come with running a PPC campaign.
Sadly, for new and old businesses alike, making it to the top of the search results that matter can be an ongoing challenge. And, as search engine algorithms change and competition becomes more fierce, finding affordable SEO services that don’t rely on black hat techniques is getting harder by the day.
At The Bank, we’re taking a fresh approach to professional SEO services. Combining sophisticated strategies with low-cost pricing and helpful support from our expert team of SEO specialists, we’re helping a new generation of businesses get the most out of their online presence. Our data-driven digital marketing services are purpose-built to increase your website’s visibility, generate leads, and turn more potential customers into paying customers.
Are you ready to learn how our SEO techniques can help your business? Contact us today. Alternatively, keep reading for our comprehensive guide to winning at search.
What Is SEO?
In the most basic terms, SEO (search engine optimisation) is the process of optimising a website to increase its visibility in organic search results (the non-paid results on the search engine results page (SERP). There are many techniques site owners can use to increase organic traffic—such as creating content or building links—and when done correctly, SEO can be a valuable source of high-quality leads and customers.
Increasing your visibility on search engines requires more than just building links; it requires understanding the dynamics of how search engines interact with and index content. Our SEO experts at The Bank have years of experience in helping websites achieve top rankings through following proven SEO strategies.
At The Bank, we use a combination of data science, web development, content marketing, and link building to create evidence-based SEO strategies that are tailored to each client’s unique needs. We focus on smart tactics like keyword research, technical optimisation, and content creation in order to increase organic visibility for targeted queries. And thanks to our cost-effective pricing structure, you’ll have more money left in the bank for other marketing initiatives.
The Benefits of Implementing an SEO Strategy
Search engine optimization should be a priority for all businesses. Whether it has the resources for an in-house marketing team or can only afford to make a few tweaks here and there, prioritising SEO is just good practice.
There are countless potential benefits of retaining the services of a professional SEO agency, but for those still on the fence, these are our top three:
#1 Visibility
SEO services boost a business’ search engine rankings, increasing their visibility across the search results that matter to them, and generating more qualified website traffic.
By increasing its presence online, a company will be more visible to potential customers, creating new opportunities for generating leads, sales, and brand loyalty.
#2 Credibility
When you perform a search, what assumptions do you make about the website in the top position?
SEO is an effective way of increasing a business’ presence online and building its reputation as a reliable source of information or products/services. Optimising your website for search engines can help to create a positive brand image, which in turn leads to increased consumer trust.
#3 Value
Paid search and PPC allow businesses to boost their search engine ranking on a per-click basis. Whilst PPC is an essential element of any digital marketing strategy, on its own, this form of advertising is expensive and—potentially—fruitless
By investing in SEO, businesses can get long-term value at a fraction of the cost—and without having to pay each time someone clicks on their listing.
Search Engine Optimisation Services
Boosting website visibility across Google, Bing, and other search engines is a complex process. Myriad factors can impact SEO results, and it takes expansive expertise to ensure your SEO strategy is both practical and cost-effective.
At The Bank, we offer the most extensive SEO service suite to ensure the needs of every client are met. Our award-winning SEO services include:
Local SEO
Local SEO is the process of optimising a website for local search results. This is essential for any local business, especially if its target market is limited to a specific region or city, or if they wish to appear in the “map pack” at the top of SERP listings.
Technical SEO
Technical SEO services cover a wide range of optimisation tasks, from making sure your website is error-free, to coding and server management. Technical SEO ensures that search engine crawlers are able to properly index a website and its content, leading to improved rankings on SERPs.
eCommerce SEO
For merchants and online retailers, SEO is vital for reaching your target audience and increasing online sales. With our eCommerce SEO services, we can help you identify the best keywords to target, optimise product pages for maximum visibility, and dramatically increase your web traffic.
Mobile SEO
The digital world is a mobile world, and your online marketing strategy needs to reflect this. Mobile SEO services ensure that your website is optimised for mobile devices, improving usability and creating a better user experience.
On-Page SEO
On-page SEO involves optimising individual web pages to make them more attractive to search engine crawlers. This includes optimising page titles and meta tags, improving content quality, and ensuring that your website can be easily navigated by both users and robots.
Off-Page SEO
Off-page SEO refers to activities taking place outside the scope of your website, such as link building and social media marketing. By increasing the authority of your domain, off-page SEO can help to boost search engine rankings and improve visibility.
Good SEO: Techniques That Search Engines Love
Search engines are increasingly sophisticated, with algorithms more efficient at identifying and penalising sites that have been created to “game” the system. When choosing an SEO company, you need to be confident that the techniques they use are ethical and in line with best practices.
At The Bank, we use only the most up-to-date techniques to ensure our clients’ websites achieve lasting results. Our SEO professionals research industry trends and algorithm updates to ensure they stay ahead of the game, investing their time in activities proven to work. We also adopt a holistic approach to SEO, taking into account all aspects of digital marketing, from social media and content creation to UX design. This ensures maximum impact for your website.
Take a look below for some of the methods we use to get the most from our clients’ SEO efforts.
SEO Auditing
For every new client, we offer a free SEO audit that assesses their current website performance. This analysis provides insight into areas that need improvement, and the steps we need to take in order to achieve the desired results.
SEO Strategy
The results of an SEO audit allow us to get to work on building an SEO campaign. This starts with keyword research and ends with a detailed plan of action, outlining the steps we need to take in order to deliver successful SEO results.
Keyword Research
From the audit and subsequent strategy, we are able to identify the most relevant and effective keywords for any given website. This helps us create content that is tailored to reach its target audience, as well as improve visibility on search engine results pages.
Content Creation
High-quality content is essential if you want to rank highly in organic search. By developing a comprehensive content strategy tailored to your business’ unique needs, our team can create compelling blog posts and videos that will engage customers and boost organic rankings.
Link Building
Quality link building is an effective way of increasing website authority and improving SERP rankings. Our team can help you find legitimate high-value backlinks from relevant websites that are sure to give your SEO campaigns a lift, as well as internal linking opportunities that improve the user experience.
The Bank: More Than Just an SEO Service Company
If you’ve been trawling through SEO companies, your search is over—The Bank is here.
A Bespoke SEO Service
At The Bank, we believe that great SEO should be accessible to everyone, so our team is dedicated to creating tailor-made plans for businesses of all shapes and sizes.
Your dedicated SEO specialist will work closely with you to understand your goals and objectives, creating a bespoke strategy that delivers results. We will take the time to understand your business, its target audience, and your competitors, allowing us to craft effective campaigns from scratch.
Quality SEO Content
We take a comprehensive approach to optimisation, from researching and analysing keyword data, competitor analysis, and crafting compelling content that’s suited for both human readership and search engine crawlers.
Using the most advanced SEO tools and techniques, our team will help you create content that is both engaging and optimised for search engine algorithms. We are also on hand to provide ongoing support and guidance to ensure your website remains at the top of its game.
SEO Packages to Suit Any Marketing Budget
Why should SEO cost the earth? Every SEO package we offer is designed to be flexible and affordable, so you can get the most value out of your investment.
For all new clients we offer a free consultation and free site audit, meaning there’s no obligation to sign up for our services
SEO: Important to You and Important to Us
The future of search engine optimisation continues to evolve and as technology advances, so too do black hat techniques become harder to use successfully.
At The Bank, we believe in taking an ethical approach to SEO, leveraging sophisticated strategies with helpful support and low-cost pricing so our clients can get the most out of their online presence
Local Offices; Global Focus
With offices in Newcastle and London, SEO services by The Bank are available to businesses across the UK and beyond. We bring our expertise to bear on any challenge, no matter how big or small.
Contact Us Today
Don’t settle for the next SEO company; settle for the best SEO company. Our Newcastle and London SEO agency specialists are here to help your business grow. Get in touch today for a free consultation and site audit. We can’t wait to get to work!
