For site owners, there exists a neverending struggle to maintain site visibility across the SERPs (search engine results pages) that they value the most. Often, they will implement a range of aggressive off- and on-page SEO tactics, only to find their efforts are in vain, as they do not have a complete understanding of how their site stacks up against the competition.
This is where SEO audit services come into play. An SEO audit will take a close look at every facet of your website, analysing it to ensure is built for SEO success (and for the valuable organic traffic that comes with it). This not only means examining your backlink profile and content; it means your website navigation, 404 pages, site architecture—even your site speed and meta description data.
At The Bank, our SEO specialists work closely with clients to ensure their sites are optimised for the search positions that matter to them. The ultimate goal is simple: website traffic from qualified customers, which leads to tangible returns on your digital investments.
To learn more about our professional SEO audit services, contact our SEO team today. Alternatively, keep reading for our comprehensive guide to the SEO audit process.
What Is an SEO Audit (and Why Do I Need One?)
An SEO audit is a comprehensive analysis of your website’s search engine optimisation. Major search engines—such as Google and Bing—are the starting points for most of your customers’ web journeys. SEO auditing services aim to ensure that your website is positioned to greet them at the start of that journey.
An SEO audit will help you identify any areas in which your website needs improvement to snag more prominent spots in search engine rankings. Such rankings are based on myriad factors, including the quality and quantity of your website’s content, the number of backlinks you have, and technical aspects such as your site speed—by adopting best practices in these areas, you show search engine crawlers that your site is worthy of those covered prominent positions.
SEO Audits: The Benefits
Whether for small business websites or those of major corporations, SEO auditing services offer myriad potential benefits.
A professional SEO audit is essential if you want to ensure your site is visible to potential customers.
An SEO audit analyses your site’s content, structure, and links to identify opportunities for improvement. Once the audit is complete, you will be provided with a comprehensive SEO audit report that details the areas where your site could be improved.
By making the necessary changes, you can ensure that your site is optimised for search engines, and that potential customers can find your site easily.
Search engines hate poorly developed websites, which is why a technical audit will be included as part of your SEO audit. This technical SEO audit will check for things like website speed and broken links, both of which can negatively impact your site’s ranking.
Our web developer team conduct comprehensive website audits that drill down into the website code itself, looking for things like missing title tags and meta descriptions. By ensuring that your website is free of technical errors, you can ensure that it performs well in the SERPs.
An SEO site audit will examine your existing content, ensuring keyword placement is consistent with your target keywords. It will also ensure your SEO content doesn’t look like SEO content, as search engine crawlers are becoming increasingly sophisticated at sniffing out—and penalising—sites that engage in these practices.
A good SEO audit will also identify any duplicate content on your site. This is important because search engines view duplicate content as an indication that your site is not providing value to users. As a result, they will penalise your site by pushing it down in the search rankings.
SEO audits identify issues, but they also look for the extent to which your web pages satisfy—or fail to satisfy—user experience. By implementing the changes recommended by your SEO auditor, you will find your site starts to offer a better user experience, with improved site navigation, faster loading times, and more relevant and engaging content.
Satisfied users are more likely to become customers, and they are also more likely to tell their friends and family about your site. In other words, they are much more valuable than the one-time visitors who quickly bounce from your page.
Our SEO Audit Services
At The Bank, we pride ourselves on offering the most comprehensive website SEO audit services. We don’t work off a simple SEO audit checklist—our team carries out extensive research on both the front and back ends to supercharge SEO performance at every level.
Take a look below for an insight into our SEO audit process.
Baseline SEO Audit
For all new clients, we offer a free SEO audit at the baseline level. Using powerful tools—such as Google Analytics, Google Search Console, and Ahrefs—we’ll examine the current state of your site’s SEO, providing a brief audit document that let’s you know where we think your strengths and weaknesses currently lie.
This helps us establish a baseline for developing SEO strategies in the event you decide to proceed with a comprehensive audit. Our team will work with you to understand your goals—whether you want to improve your search visibility, increase traffic, or boost conversions—and build an SEO audit roadmap that helps you achieve them.
On-Page SEO Audit
On-page SEO analysis examines your website’s key URLs to identify any areas that could be improved from an SEO perspective.
We’ll take a close look at your meta tags, meta descriptions, headers, and other on-page elements to make sure they’re optimized for both search engines and users. We’ll check for any broken internal links or other issues that could be holding your website back from achieving its full potential.
We will take into account factors such as your site’s structure and design to ensure that it is optimally organized and easily navigable. By the end of this process, you’ll have a list of actionable items that you can implement to improve your website’s SEO.
Technical SEO Audit
Our technical SEO audits look at everything from website speed and mobile-friendliness to site architecture and internal and external links.
We’ll examine your website code to ensure it meets Google’s latest standards. We’ll also check for any broken links, http status codes, and other technical issues that could be preventing your website from being indexed by search engines.
Our technical audit team consists of web developers and site engineers, all of whom have the SEO expertise to provide comprehensive, actionable insights.
Keyword research should be at the heart of any successful SEO strategy. If your goal is to generate visits from Google search results, you need to know what Google users are searching to reach your site.
Our SEO audits examine your current keyword rankings to see the results of your existing SEO efforts. We’ll then help you develop a strategy for new target keywords, boosting your keyword rankings for these terms, and boosting your prominence in these search engine rankings.
At The Bank, we understand that your website’s content is key to driving traffic and converting visitors into customers. That’s why we offer a comprehensive content SEO audit, designed to help you take your website to the next level.
Our team of creative experts will analyse your existing content and identify opportunities for improvement. We’ll conduct keyword research to determine which phrases are most likely to bring traffic to your site, and get to work producing high-quality copy that combines expertise with SEO results.
Local SEO Audit
If you’re looking to attract local customers, our local SEO audits are designed to help. We’ll take a close look at your current local SEO efforts, and make recommendations for how you can improve your visibility in local search results.
We’ll also examine your business listings and ensure that your NAP (name, address, and phone number) is consistent across the web. This is essential for local SEO, as it helps search engines understand your business and its location
In addition, we’ll analyse your website’s use of schema markup, and make sure that your site is being properly indexed by Google Maps. By the end of our audit, you’ll have a clear understanding of the steps you need to take to improve your local SEO.
How to Prepare for Your SEO Audit
Before you begin your SEO audit, it is important to take some time to prepare.
First, you will need to gather all of the data that you have on your website’s traffic and rankings. This data will give you a baseline to measure your progress against.
Next, you will need to create a list of keywords that you want to target. These keywords should be relevant to your business and should have a high search volume.
Finally, you will need to make sure that your website is well-organised and easy to navigate. This will help you identify any potential problems that could be holding back your progress.
By taking the time to prepare for your audit, you can ensure that it is thorough and effective.
How Often You Should Run SEO Audit
A website audit is an important part of any SEO strategy, but it should not be seen as a one-time deal.
By regularly assessing your website’s performance, you can identify areas that need improvement and make the necessary changes. However, with so many different factors to consider, it can be difficult to know how often to carry out an audit.
As a general rule, it is best to conduct an in-depth SEO audit at least once every twelve months. This will ensure that your site is always up-to-date and compliant with the latest search engine algorithms.
However, if you are making major changes to your SEO strategy, or if you are noticing a significant decline in your traffic levels, then you may need to carry out an audit more frequently. Ultimately, the frequency of your audits will depend on the specific needs of your website.
The Bank: SEO Audit Services You Can Trust
At The Bank, we understand that a strong online presence is essential for businesses in today’s competitive landscape. That’s why we offer a comprehensive SEO audit service to help you take your website to the next level.
Our team of experts will carefully examine your site to identify any areas that need improvement. We’ll also provide recommendations on how to optimise your site for better search engine visibility.
We have a proven track record for generating results, engineering solutions to business objectives, and boosting return across investments. Our SEO services are developed on a bespoke basis, driving organic traffic that’s relevant, qualified, and profitable.
Still not sure? Take a look below some answers to some frequently asked questions. Or even better, contact our team today to learn more about how our SEO audit service can fit with your existing marketing strategy.
Frequently Asked Questions
Is SEO the same as PPC?
No, quite the opposite. Search Engine Optimisation (SEO) is the process of improving the visibility and ranking of your website in organic (non-paid) search results, while PPC (pay-per-click) is a form of paid advertising.
We advise many of our clients to adopt a mix of both SEO and PPC to achieve the best results. You can learn more about our PPC services here.
Are there any risks associated with SEO?
Provided you work with a reputable agency like The Bank, the risks are minimal. Our SEO audit service provides legitimate insights that are consistent with Google’s best practices, meaning you won’t be penalised for using our service
Is an SEO company worth it in 2023?
Professional SEO services will continue to be a valuable investment for the foreseeable future. SEO audits can generate a significant ROI, all of which can be monitored in Google Analytics, Google Search Console, or other conversion monitoring software.
How much does it cost to hire an SEO agency?
Like most things in life, when it comes to website SEO audit services, you get what you pay for. SEO auditing can be a time-consuming and complex process; at the same time, if a website’s performance is already strong, it can be relatively simple.
Contact us for a free consultation. We’ll never hit you with unseen charges.
Does this work for algorithm updates?
Sadly, there is no such thing as an update-proof SEO strategy. Search algorithms change frequently and consistently, often with no warning or way to predict the consequences.
What an SEO team like The Bank can guarantee, however, is an up-to-date knowledge of Google search algorithms. This means your dedicated SEO auditor can make tweaks to your site and strategy on the fly when such updates are implemented.
Will this work for an e-commerce website?
Absolutely! Our full SEO audit is ideal for online retailers, as it covers all aspects of on-page and off-page SEO. We’ll help you to optimise your website to maximise sales and generate the best possible results.
We are also an agency, will you work with us?
As a digital marketing and SEO agency we encourage collaborative work with other agencies and marketing suppliers. We don’t usually offer white-label SEO auditing services, but never say never! Get in touch or drop us a message on social media: let’s make great things together!
Do you have any case studies I can access?
The Bank has a track record of delivering results for businesses of all sizes and industries.
We understand the importance of achieving business goals, and our team of experts will work tirelessly to help you reach your targets.
If you’re interested in finding out more about our SEO case studies, or if you would like to discuss your specific needs, please don’t hesitate to contact us.