For large and small businesses alike, social media platforms are the backbone of the digital marketing landscape. Whether you’re looking to increase brand awareness, drive traffic to your website, or generate leads and sales, an effective social media marketing strategy can be the difference between success and failure.
However, with so many social media channels to keep an eye on, managing social media accounts can be a time-consuming pursuit. That’s where our social media management packages come in. We offer cost-effective solutions that take the hassle out of social media management, so you can focus on running your business.
Our Social Media Marketing Packages: What’s Included
At The Bank, we believe in offering a bespoke service to every one of our clients. One-size never fits all in the world of social media, so we cater our social media packages to the individual needs of our clients.
That said, there are some common features that our social media management packages include:
Our clients benefit from content calendar services, ensuring their social media channels stay active and engaging. This includes planning, creating, and scheduling posts in advance.
Content Creation and Publication
We’ll create engaging, original content that speaks to your target audience and helps you achieve your marketing goals.
We take on the day-to-day running of our clients’ social media accounts, leaving them free to focus on their business. This includes responding to comments and messages, monitoring activity, and managing any negative feedback.
Social Media Advertising
We’ll create and manage ad campaigns across your entire social media platform portfolio. Our social media experts use the most advanced targeting techniques to ensure your ads reach the right people, at the right time.
Optimisation and Reporting
We continuously monitor and optimize your social media accounts to ensure they’re performing at their best. We also provide a detailed monthly report that shows you how your social media platforms are performing and what changes we’ve made along the way.
A Step-by-Step Guide to Social Media Management
Even if you’re dealing with the most reputable social media management agencies, handing over control of your social accounts is a scary prospect! You’ve worked hard to build your brand’s reputation, and your social media channels have played a big role in that process.
To help put your mind at ease, we’ve put together a quick guide to what you can expect from our social media management services.
Step 1: Consultation
After sending us your info, your new dedicated account manager will get in touch to arrange an initial discussion. We’ll look to learn about your business, your requirements, your budget, and your goals, and let you know the ways in which we think we might be able to help.
Step 2: Research and Competitor Analysis
From here, we’ll start getting to know your business inside out. This includes understanding your brand identity, marketing goals, target audience, and more.
We’ll also conduct a competitor analysis, looking at the ways in which other businesses in your industry are using social media.
Step 3: Planning and Strategy Development
Now we have all the information we need, it’s time to start putting together a plan of action. This will involve setting measurable objectives, developing targeted content strategies, and creating an editorial calendar.
We’ll establish some key metrics for success—whether you’re looking to drive sales, boost growth, or simply increase followers—and refer to these frequently so you can see the fruits of our labours.
Step 4: Implementation and Account Management
Once we have your approval, we’ll start putting our social media plan into action. This involves everything from creating and scheduling content to responding to comments and messages
We’ll also set up regular check-ins so you can see how your social media platforms are performing and give us feedback on the content we’re creating
Step 5: Reporting, Evaluation, and Adjustments
Finally, we’ll send you a monthly report that outlines our activity for the month, as well as any changes or adjustments we’ve made to your social media strategy
We’ll also evaluate our progress against the metrics we established in Step 3, and make changes to our approach if necessary.
And That’s It!
Our social media management services are designed to be as hands-off or as involved as you need them to be. So whether you’re looking for someone to manage your accounts on a day-to-day basis, or simply want someone to create and post content on your behalf, we can help.
Factors That Influence Social Media Management Pricing
Cost is always an important consideration when outsourcing any aspect of your business. And, frustratingly, when it comes to social media management, there’s no one-size-fits-all answer.
The price of our services will depend on a number of factors, including the size of your business, the number of social media platforms you’re using, the level of service you require, and more.
We strive to supply the most affordable social media packages around. We don’t want you paying for services you won’t need and more than you want to pay us for services we won’t supply. As a guide, here are some factors that might influence the cost of your social media management plan:
- Amount of content posted (number of posts per week/month/day);
- Level of engagement with customers (amount of direct customer contact/support);
- SEO content creation (material produced by our team to boost organic traffic)
- Web design services (optimising landing pages)
- Number of social media accounts to manage.
To get an accurate quote for social media management services, we recommend getting in touch with one of our account managers. They’ll be happy to discuss your specific requirements and put together a package that’s tailored to your needs and your budget.
Which social media platforms do you work with?
Which ones don’t we work with? Our team have extensive experience posting and managing accounts on the top social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.), as well as some you might not have heard of.
I run multiple companies. Can you cover them all?
Absolutely! Your bespoke social media package will be developed with your specific needs in mind. If you want us to post and promote multiple companies at once, we’re on it!
How do I know you’ll post what I want you to?
We take trust extremely seriously, and we will never post material that jeopardises that trust. Your customers are our customers, and we will only ever engage with them in a way that is fully consistent with your brand and its values.
The Bank: Social Media Marketing Packages (and a Whole Lot More!)
Your search for a social media management agency is over—The Bank is here!
Our expert team are on hand to help develop and manage your new social campaign, boosting engagement through helpful content that shows your brand in the best possible light. From Facebook to Twitter and everything in between, our affordable social media management options will help take your business to the next level.
To learn more, give our team a call today. We can’t wait to get to work!