The Bank - Advertising agency Newcastle upon Tyne and London
Brand Directory 2023

Spotify Advertising: Reach Your Customers Where They Listen

Brand Directory 2023: Spotify Advertising

The following is taken from The Bank’s Brand Directory 2023, our deep dive into the marketing tools, performance platforms, and ad networks that we think you’ll need to successfully navigate the eventful year ahead. 

2023 will give us our first tastes of life in a post-cookie world. The challenges are real, but so too are the opportunities—particularly for those brands with the vision, the confidence, and the tools required to take bold steps in a new direction.

To this end, we’ve developed our Brand Directory for 2023. The aim? To equip your team, your department, and your clients with the weapons they need to fight—and to win—the battles which lie ahead. It’s likely that with some of the items on our list you’ll already be familiar; with others, you may not. In either case, The Bank’s expert team of digital marketers are on hand to help you get the most out of them.

To access the full document, along with our experts’ guide to the digital marketing trends that are set to shape 2023, click here

What They Say

“We make it easy for millions of listeners to hear about your business—wherever they’re listening. Start advertising on Spotify today with our self-serve ad manager, Spotify Ad Studio.

When people immerse themselves in music and podcasts on Spotify, they trust us to know their taste and get their algorithm just right. The same applies to the ads they experience on our platform. Our audience targeting tools get your message to people in moments relevant for them—and your business.”

What We Say

Spotify’s ad-supported tier has a user base in the region of 200 million, a third of whom are in the coveted Gen Z demographic. Freemium users have to listen to occasional ads, but in exchange, they help Spotify learn about their music tastes, interests, and values. 

Through this valuable data, Spotify helps advertisers target people based on what they’re doing, what kind of music they like, and where they are. That means that if you want to sell something to someone, Spotify is a great place to do it. People use Spotify in lots of different places, so you can reach a lot of people with your ads, whether they’re at home, the gym, the supermarket, or on their way to work.

What’s more, the Spotify Ad Studio makes it easy to come up with engaging advertising creative—just upload your script, and Spotify does the rest!

Notable Clients

  • O2
  • Pizza Hut
  • Primark
  • Calvin Klein
  • LinkedIn
  • Volkswagen
  • BBC


Does this sound like something you could use to take your brand to new heights? Let The Bank show you how to get started.

At The Bank, we believe that knowledge is the foundation for success. It is an agency’s responsibility to equip clients, business leaders, and yes, even other marketers with the right tools for the right jobs. Contact us today, and let’s do something great together. 

See below for links to every item featured in our Brand Directory 2023. Or, get instant access to the full PDF report here.

1. AdRoll
2. AdSmart from Sky
3. AdvertiseCast
4. Adyoulike
5. Ahrefs
6. Amazon Video Ads
7. Amobee
8. Apple Search Ads / Apple Developer Program
9. Basis
10. Blis
11. Bloomreach
12. Comscore
13. Corvidae
14. Criteo
15. DAX
16. Digital Turbine
17. Evolv AI
19. Google Display and Video 360
20. Google Performance Max
21. GumGum
22. InMarket
23. LinkedIn Advertising
24. Lumière
25. MarinOne
26. Meta Ads Manager
27. MiQ
28. Qualifio
29. Quantcast
30. RevContent
31. Roku OneView
32. RTB House
33. Segment
34. Spotify Advertising
35. StackAdapt
36. Tesco Media and Insight Platform
37. TikTok for Business
38. The Trade Desk
39. Vungle
40. Wunderkind


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