The Bank - Digital Marketing and Advertising Agency
Digital marketing and advertising agency. Work with major clients and smaller, challenger brands. Tell brand stories across a range of media.
Supermalt Live Up! Limited Edition – The Bank*
Supermalt Live Up! Limited Edition
11 Aug 2016
Following on from the success of last year’s “GOT IT” campaign and Notting Hill Carnival activation, The Bank has continued to work on building on Supermalt’s position as the UK’s No.1 malt drink.
This year, to celebrate the Supermalt Live Up! Summer Tour, a month-long tour of some of the UK’s best carnivals (The Caribbean Carnival of Manchester, Nottingham Carnival Weekend and Notting Hill Carnival), Supermalt has launched a range of special, Live Up! Limited Edition packaging, designed by The Bank.
Available up and down the UK, the packaging extends Supermalt’s new Live Up! positioning and campaign, taking inspiration from the Afro-beats record covers of the 1970s, embracing the roots of the brand and the soul of Afro-Caribbean culture.
LIVE UP! SUMMER TOUR
13th – 14th August
The Caribbean Carnival of Manchester
20th – 21st August
Nottingham Carnival Weekend
28th – 29th August
Notting Hill Carnival
For more information about the coming tour, watch this space!