Live Up! Summer Tour

16 Aug 2016

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Following on from Supermalt’s “GOT IT” Notting Hill Carnival experiential activity in 2015, this year, we’re rolling the carnival spirit out across the nation, with a bigger and bolder tour of some of the UK’s best carnivals.

Our bespoke LIVE UP! Summer Tour van will be traveling the country, giving out Supermalt samples and offering consumers an engaging immersion into the brand with live music, giveaways and much much more.

The LIVE UP! Summer Tour kicked off with a successful first appearance at the Caribbean Carnival of Manchester last weekend (13th & 14th August), before travelling to the Nottingham Carnival Weekend this weekend (20th & 21st) and finishing with a grand finale at Notting Hill Carnival at the end of the month. In between, the Supermalt van will bring the “Caribbean carnival experience” to shoppers at key retail sites across the UK.

The tour, designed and produced by The Bank, is also supported by five Live Up! Limited Edition bottles, available in stores nationwide, and online & social media activity.


20th – 21st August
Nottingham Carnival Weekend


28th – 29th August
Notting Hill Carnival