What They Say
“Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.
Everything we do is fuelled by the insights generated from over 20 million Tesco Clubcard holders, a diverse, nationally representative, first-party behavioural dataset. We empower suppliers with granular insights so they can identify their most important customers and understand what matters to them.
We help serve Brands and Agencies via a unique mix of technology, software, and Insight and Media products which collectively help provide customers with a more personalised and relevant shopping experience.”
What We Say
When it comes to developing a successful marketing strategy, quality customer insights are essential. However, for many businesses, obtaining this kind of data is simply too costly; many more choose to rely on outdated methods, like focus groups and surveys to understand their customers, which can be slow, inaccurate, and expensive.
The Tesco Media and Insight Platform solves this problem by bringing together a suite of products that span online media, in-store media, and customer insights. Operated in partnership with data science firm dunnhumby, the self-serve platform provides granular insights harnessed from the first-party data of 20 million Clubcard holders. The result is diverse, nationally representative behavioural insights for use by brands and agencies.
The platform offers closed-loop measurement which lets brands visualise the tangible effects of their campaigns on sales. If your business needs a second-hand solution to the problem of first-party data, the Tesco Media and Insight Platform is definitely worth considering.
- 184 Shepherds Bush Road Brook Green, London, W6 7NL, UK