The Bank welcomes a new NEFF Cookaholic14 Apr 2016
The Bank is delighted to launch our new ATL campaign along with our series of new rich media digital banners for NEFF.
The ATL introduce NEFF’s new Cookaholic, Sophie, a musician who also expresses her creativity through her love for using home grown ingredients and creating culinary masterpieces in the kitchen.
NEFF Cookaholics don’t just cook, they create. They love making food, dining with friends and family and being creative in the kitchen. Just like Sophie, they use their imagination and talent to create exciting twists on food classics.
This new phase of our ATL campaign for NEFF Slide&Hide® and Pyrolytic technology is now launching across a series of premium lifestyle publications, including ES magazine and Guardian weekend – key titles for the NEFF demographic of passionate foodies who love being creative in the kitchen. Two different pieces of ATL creative are being launched, one focusing more on brand awareness and a second for those in the market for new kitchens with a more specific product focus.
The Bank are also proud to launch the supporting digital campaign including the UK’s first ever Pinterest ad. The online rich media display ads have been live since the start of April and include interactive formats and engaging content that drives the user to specific NEFF landing pages. Once the user visits the landing pages, they are later presented retargeting NEFF display ads with copy aimed at what oven features they have shown an interest in.