The Bank welcomes a new NEFF Cookaholic

28 Jan 2015

The Bank is delighted to launch our new ATL campaign along with our new series of YouTube films for NEFF.

Both the ATL and the films introduce NEFF’s new Cookaholic, Stephen, a London-based painter, sculptor and food artist who doesn’t just make pizza, but creates striking pizza art masterpieces.

This new phase of our ATL campaign for NEFF Slide&Hide® has launched across a series of premium lifestyle publications, including ES magazine and Guardian Weekend – key titles for the NEFF demographic of passionate foodies who love being creative in the kitchen.

With a series of five new films for Bake It Yourself’s inspirational cooking channel on YouTube, all of which complement the ATL, viewers are given the opportunity to meet Stephen and learn more about his inspirations and influences; to follow his pizza art recipe how-to guide, and to pick up two of his top pizza-making tips.

As with phase one of the campaign which, to date, has seen more than 1.3million views for our Home Of the Cookaholics video, all the films were created, story-boarded and filmed by our in-house creative, design and film teams.

NEFF Cookaholics don’t just cook, they create. They love making food, dining with friends and family and being creative in the kitchen. Just like Stephen, they use their imagination and talent to create exciting twists on food classics.

Subscribe to Cookaholics on YouTube by clicking here