Programmatic technology has opened up the world of TV media buying. For the longest time, TV advertising inventory was controlled by media agencies, with the most coveted spots dominated by big corporations (with budgets to match); programmatic advances have flipped the script, and now TV commercials are now a viable option for businesses of all sizes.
However, whilst the media buying routes have been democratised, the production process still often requires heavy investment. That’s why it is imperative for businesses to find a TV advert production company that can help them create high-quality commercials, without breaking the bank.
At The Bank, our TV advert production services have been developed for SMBs with big ambitions. Our network of production company experts understand the pressures faced by businesses when it comes to TV advertising and can provide the perfect creative solutions for success.
To learn more, contact our team today. Alternatively, keep reading for info on how we can make your TV commercial vision a reality.
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The DNA of TV Advert Production
If you’ve never been involved in creating a TV advert before, you may be unsure about what the entire process actually involves. Let’s break in down:
Ideas and Strategy
The first step in the pre-production process is to come up with an idea. This can be based on existing concepts, or crafted from scratch—the choice is yours! You’ll want to consider your brand identity, the product you’re advertising, and the best ways you achieve the results you want. You’ll need to think about things such as:
- Format: Do you want animated adverts or do you want to shoot live action?
- Target Audience: At whom are you aiming your advert? What will appeal to them?
- Display Medium: TV adverts and online videos are different. If you want your ads to appear online, how can you make them suitable for both mediums?
A video production company like The Bank can help you flesh out your creative ideas and decide what will work and what won’t.
Budgeting
TV commercial production can get expensive. Production teams, location costs, talent sourcing… the list goes on and on.
An experienced TV advert production company will help you plan and stick to a budget, offering advice on cost-saving strategies and tips on how to get the most out of your spending. TV ads needn’t be prohibitively expensive—consider Apple’s “Shot on iPhone” campaign—but it’s important to work with a producer and managing director that has a good handle on costs; you’re not looking to make feature films here!
Pre-Production
Pre-production involves tasks such as location sourcing, casting, script development, and storyboarding.
To ensure everything goes off without a hitch, you’ll want to hire the right production team. A reliable TV advert production company like The Bank can help you find the right people for your project, from directors and cinematographers to gaffers.
Filming / Animation
Depending on which format you’ve chosen, this is the stage where your TV ad becomes a reality. There are countless things that can go wrong with producing even a short film, so you need a professional crew that can work quickly and handle any issues efficiently.
If money is an important consideration for your business, animation can reduce the costs of TV commercial production significantly (and be just as effective).
Post-Production
The post-production stage fashions your video content into a finished product. This involves editing and effects to polish the visuals of your tv ad and tweaks to ensure you’re telling your brand’s story as effectively as possible. It also involves adding music and audio.
For brands with a strong social media presence, we’ll also help you turn your TV ad into online marketing assets, bringing your video to life in front of your digital clients.
Media Buying
You don’t want to produce a TV commercial if it’s not going to get seen! Our media team have extensive buying and planning experience and can help you broadcast your ads into every house in the UK.
We’ll produce a media plan, outlining the areas we want to hit, and the KPIs we expect to achieve. And, with our collective buying power and programmatic expertise, we guarantee the best prices for our TV advertising clients.
The Bank: Not Your Average TV Advert Production Company
If you’re looking for a way to break into the lucrative world of TV commercial production, your search is over—The Bank is here!
The Bank is a one-stop shop for TV adverts, music videos, corporate video, and much more. Our network of professional directors and producers span the UK, from Newcastle to London and beyond. Let us help you bring your new TV advert to life!
Call us today to get started. We can’t wait to get to work!
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