For businesses of all shapes and sizes, video represents one of the strongest opportunities to inform, educate, and engage with both new audiences and existing customers. Regardless of your industry, product, or service offering, an effective video marketing strategy can help you achieve your goals
At The Bank, we understand the power of video. That’s why our video marketing professionals and network of creative experts work tirelessly to devise, implement, and optimise video marketing strategies that provide maximum return on investment.
Our team can assist with anything from crafting a custom video strategy to creating engaging content that resonates with your target audience, driving conversions and boosting brand awareness. With an exceptional combination of creative, technical, and marketing knowledge, our creative team are fully equipped to help you take your video marketing efforts from concept to completion.
To learn more about how our video services can help your business, contact our friendly team today. Alternatively, keep reading for our comprehensive guide to video marketing.
What Is Video Marketing?
In simple terms, video marketing is a form of digital marketing that uses video content to promote and/or advertise products or services. By leveraging the power of video production, businesses can engagingly showcase themselves, reaching a wide audience of potential customers.
Utilising video marketing can have numerous benefits for businesses, such as increased brand awareness, more website traffic, higher lead generation and a greater return on investment (ROI). Additionally, using video enables organisations to communicate their values and messages in a dynamic, easily accessible medium that can be shared.
Video marketing is often used to complement other forms of digital marketing, such as SEO and social media, forming an effective multi-channel approach.
The Benefits of Video Content
As mentioned, there are numerous potential benefits to investing in high-quality video for your business. Large and small businesses alike can benefit from working with a video production company, with tangible results across a range of areas.
Increase Brand Awareness
Video content can be highly effective at driving brand recognition, raising awareness and leaving a lasting impression.
Through creative and engaging video, your company can showcase its unique brand story, helping it stand out from the crowd, and giving viewers an insight into what you offer that they can’t get elsewhere.
Boost Website Traffic
As well as improving website rankings in search engine results, videos have the potential to increase web traffic by up to 87%.
With a professional video production team, you can create content that effectively drives viewers to your website and encourages them to explore further.
Improve Website Engagement Times and Decrease Bounce Rates
Videos can not only help drive internet traffic, they can also help keep people on your site for longer. Web users spend significantly more time on pages with video than without; what’s more, adding video can reduce bounce rates by an average of 32%.
With higher engagement comes greater opportunities to boost sales amongst your target audience, making video content an incredibly valuable asset.
Increase Lead Generation Opportunities
As well as helping to enhance website engagement, video content can also work to increase lead generation opportunities.
Through creative and informative videos, you can give viewers an insight into your services or products, encouraging them to take the next step and contact your organisation.
Boost Social Sharing Rates
Videos are highly shareable, meaning they can help you reach a much wider audience.
With cleverly crafted content that resonates with your target market, your videos have the potential to be shared organically via social media platforms, helping you to build relationships and increase brand awareness in both the short and long term.
Improve Customer Retention and Loyalty
Video content can be used to communicate with your customers, build relationships and increase customer loyalty.
Furthermore, video-based customer service can be a great way to provide timely answers that solve problems quickly and efficiently.
Branded Video as Part of Your Content Strategy
Video is an extremely versatile medium which can be used in many different types of ways to achieve many different marketing goals and objectives.
At The Bank, our bespoke video production services help clients in a range of different scenarios, including:
From sizzle reels to testimonial videos, investor presentations to recruitment films, and even store and premises tours—there are countless opportunities for brands to create video marketing materials that serve to showcase their business and boost their profitability.
We work closely with corporate clients to develop creative services that meet their specific business needs, producing several different videos that can be used across their website, social media and other promotional channels.
Educational videos are ideal for showing customers how to use a product or service, or simply explaining complex topics in an exciting and engaging way.
An explainer video animation is particularly useful for display on a website. These high-impact, low-footprint movies are great for showing your company’s expertise and will look as good on mobile devices as on desktops.
Ads are the backbone of most video marketing campaigns, and we can help you create effective and eye-catching ads that target your audience.
Video ads can be displayed across streaming services, as well as in programmatic digital campaigns that target OTT TV viewers to generate maximum reach and deliver tangible results.
With social distancing still a concern for many, event planners and conference organisers are turning to virtual events as a way of staying connected with their clients and customers.
Our video marketing services include a range of live-streaming staging solutions. Whether you want to display your event on your YouTube channel, your website, or across your social platforms, our video content team can ensure it is broadcast at the highest possible quality.
The Role of a Video Marketing Agency
Whilst video can be an incredibly valuable element of a business’ marketing strategy, few companies have the in-house expertise to develop, create, and execute their plans. This is where a professional video marketing agency can help.
The top video marketing agencies can help their clients develop and execute a strategic video marketing plan that reaches the right people while producing engaging content that resonates with their target audience. Combining strategic, creative, and technical expertise, a video marketing agency like The Bank can help ensure your video content achieves the right results.
Our video services include:
Video Marketing Strategy
Video marketing is not simply a matter of production. Before anything else, it’s vital to ensure that you have a clear understanding of the goals of your video campaign, as well as which channels will be used for distribution.
At The Bank we develop comprehensive marketing plans that provide our clients with the insights they need to make informed decisions about their video content. Our strategic marketers take the time to understand the objectives and challenges faced by their clients, developing video marketing solutions that work.
Once the strategy is in place, our creative team will produce your video content to the highest quality possible, ensuring that it meets the marketing objectives and resonates with the target audience.
We use a range of cutting-edge cinematic equipment to capture stunning visuals and professional audio recordings, taking care of every detail to bring your idea to life.
Video Editing and Post-Production
Once the video has been shot and recorded, our talented video editing team will take over to add graphics, animation and other special effects.
We can also provide full-scale post-production services such as colour grading, sound design and music composition to ensure that your final product looks professional and is ready for release.
Video Optimisation and Distribution
With so many online platforms and avenues for distribution, it’s important to ensure that your videos are properly optimised. A poorly formatted video can not only result in a negative viewer experience; a video which slows your website can lead to low rankings across search engines.
Our experienced video marketing team can optimise and distribute your content on the most suitable platforms, helping to generate maximum video views and drive the results that matter to you.
Analytics and ROI Measurement
At The Bank, we believe that good video marketing is not only about developing engaging content; it’s also important to understand the impact of your videos and measure their return on investment.
Using a range of analytics tools and techniques, our team can provide you with detailed feedback on how your videos perform, helping to identify which strategies are working and which need tweaking. Through a combination of data and insights, we can help you build an effective video marketing plan that grows with your business.
The Bank: Your Video Marketing Agency
At The Bank, we provide an end-to-end service that takes the hassle out of video marketing. From concept to delivery, our video marketing services are designed to help you take your business to the next level.
Whether you’re looking to create explainer videos, video advertisements, or sizzle reels, our extensive, tailor-made video services are ready to help. Our video marketing agency strategists will work with you to develop a business video marketing strategy that’s right for your brand.
We also offer full-service audio and graphic design services, allowing us to create professional videos that will stand out from the crowd. Our commitment is to help you reach your goals and deliver engaging content that resonates with your target audience.
Ready to take your video marketing to the next level? Let The Bank show you how. Contact us today.