Vita al Mare Director’s Cut release

29 Jun 2016


It gives us great pleasure to announce the release of the latest asset in our Vita al Mare campaign, The Director’s Cut.

This special 4-minute edit offers consumers an even greater immersion into the campaign, delving deeper into the effortlessly stylish world of Capri and its locals, through new, never seen-before footage.

Written and produced by The Bank and shot by renowned director, Kalle Gustafsson, Vita al Mare takes consumers to Italy’s most iconic costal destination, Capri, an island synonymous with effortless Italian style. The cinematic tells the charming story of a starlet reminded by Capresi locals that happiness does not always come with fame and fortune, but with the simple pleasures that give you freedom and joy.

This 360° campaign, already running in the UK, USA and Australia, has seen the highest market take-up of any Peroni Nastro Azzurro campaign to date.