Vita al Mare Live in USA and Australia

11 Mar 2016

We are delighted to announce that our latest global advertising campaign for Peroni Nastro Azzurro, Vita al Mare, is now live in the USA and Australia, with the second UK burst scheduled for April.

Written and produced by The Bank and shot by renowned director, Kalle Gustafsson, this immersive campaign takes consumers to Italy’s most iconic coastal destination, Capri, an island synonymous with effortless Italian style.

Targeting key cities where trendsetters play, the campaign has now been rolled out in London, New York, LA, Melbourne and Sydney, amongst others.