It’s difficult to overstate the success of WordPress. Since its formation in 2003, the open-source content management system (CMS) has climbed to the top of the web development ladder, and is currently used by 42.8% of the top 10 million websites (representing a 63.9% of the CMS market share).
But for all its immense popularity, WordPress (WP) isn’t always easy to work with when it comes to SEO. The platform is notorious for its lack of out-of-the-box SEO features, and plugin compatibility issues can inhibit even the most experienced users from achieving their desired search engine rankings. That’s where a professional WordPress SEO services agency like The Bank can help.
At The Bank, our WordPress SEO experts know better than anyone how to adapt your site to drive organic traffic. We can analyse your existing web presence, and review any plugins or software you’re using to determine if they are hindering performance. What’s more, by making use of the most advanced WordPress SEO plugins, we can help you develop alternative approaches that are better suited to your individual objectives.
We will ensure your site is technically sound by using best practices such as proper page titles and meta descriptions, optimised images, and structured data markup. And, our in-house team will deliver keyword research with the help of search engine analytics to ensure you are targeting the right markets.
To learn more about the ways in which our WordPress SEO specialists can help your business, give us a call today. Alternatively, keep reading for our no-nonsense guide to SEO on WordPress.
WP? CMS? SEO? …Huh?
In case you’re new to the world of web development, it’s probably worth us taking a quick look at some of the more common terminologies you should know before going further.
Content Management System (CMS)
A content management system is a form of software that is used to manage, create, and modify digital content. In the case of web development, a CMS lets users create, edit, and publish web pages without having to learn complex coding.
WordPress (WP)
WordPress is an open-source CMS, with an intuitive interface that uses plugins and templates to create different features and functions. Its open-source nature means anyone can use it—all they need is a domain and a hosting service.
As well as being great for beginners, WordPress is incredibly powerful, with many businesses choosing the platform for e-commerce and other more complex web applications.
Search Engine Optimisation (SEO)
Search engine optimisation is the process of optimising web pages to make them more visible in organic (un-paid) search engine results. SEO is a hugely important part of any successful online marketing strategy, as it helps ensure your site ranks higher than competitors for relevant keywords and phrases.
When it comes to WordPress search engine optimization, it’s important to have an extensive understanding of the platform, its quirks, and its shortcomings. This is why is can be helpful for businesses to retain the services of a dedicated WordPress SEO company.
The Benefits of Working with a WordPress SEO Company
Running an SEO campaign has many potential benefits. As well as boosting your website’s profile across search engines and generating organic traffic, SEO can improve user experience, boost brand recognition, and help you better communicate with your target audience.
With so many SEO and digital marketing agencies out there, why should choose a specialist firm for your WordPress website? Let’s take a look….
WordPress-Specific Expertise
Like snowflakes, no two CMS are alike. And WordPress, for all its benefits, is very different from its competitors. With its numerous plugins, themes, and coding options, it can be easy to become overwhelmed or confused when trying to develop a WordPress site. It can also be easy to end up with clunky plugins that negatively affect site speed and performance.
A dedicated WordPress SEO agency can spot these issues and develop solutions to them. By having a comprehensive understanding of WordPress and its intricacies, a specialist firm can help you maximise your website’s performance by making sure all elements are running as smoothly as possible.
Integration with Report Software
You want to know that your SEO efforts are paying off, right? And you don’t just want to settle for what you see in Google Search Console—you want in-depth analytics that show you exactly how well your website is performing across the KPIs that matter to you.
An expert WordPress SEO company will integrate third-party software with your site, giving you the detailed reporting you need for making informed decisions and strategic planning. They’ll also provide insights into what works and what doesn’t, helping inform future campaigns.
Best-Practice SEO Tactics
Competition for top positions in organic search results is fierce. Not only does strong organic visibility give you more website traffic, but it also means less of your marketing budget is taken up by expensive PPC (Google Ads, Bing Ads, etc.)
Considering how valuable strong SEO performance can be to a business, it’s little surprise that some SEO services resort to “black hat” techniques to try and game the system. This includes spammy link building, keyword stuffing, and cloaking (showing different content to users than search engines).
Professional WordPress SEO consultants won’t need to rely on such tactics, instead focusing on proven WordPress SEO strategies that comply with the best-practice guidelines issued by Google, Bing, and other search engines. This ensures you get a quality service that won’t put your site at risk of being penalised, and which will keep your business online.
WordPress SEO Services
Running an SEO campaign—for WordPress sites or otherwise—can be a lengthy process, with several variables that can affect the success rate. Maximising performance requires extensive SEO experience across a number of disciplines.
At The Bank, every WordPress SEO expert works collaboratively to leverage individual expertise in coding, technical SEO, content writing and editing, copywriting, keyword research, link-building, and digital marketing strategy development. The result? WordPress SEO campaigns that exceed the expectations of every client, with tangible results that drive real business growth.
SEO Audit
An initial SEO audit influences every SEO service we provide to establish the current state of your WordPress websites. Using advanced SEO analysis tools—including Google Search Console, Ahrefs, and Moz—we can identify issues that need to be addressed in order to increase organic traffic, and give you a general rundown of the current state of your site’s SEO.
We also look at the site architecture, core web vitals, page speed, content quality, link profile and more as part of our audit, giving you an accurate idea of what needs to happen for your website to rank higher on SERPs.
SEO Strategy
Whether you run a simple company page or a popular eCommerce website, maintaining a strong profile across search engine results is an ongoing process. To get the most out of your marketing efforts, you need a custom SEO strategy that provides an action plan for both the short and long term.
At The Bank, our WordPress SEO experts will work closely with you to build an SEO strategy that will meet your business goals. Whether you want more traffic, more sales (whether online sales or offline sales), or more brand awareness, we’ll make sure you’re WordPress SEO campaign strategy is tailored to meet your exact needs
Technical SEO
For many companies, developing a WordPress strategy isn’t the problem—it’s implementing it across WordPress’ tricky backend that can be a problem. In that case, you need a technical SEO team with an extensive, platform-specific understanding, and who can help you make the most of your marketing efforts.
The Bank’s WordPress SEO experts have industry-beating experience in developing, maintaining, and optimising sites for the platform. We can help you maximise existing SEO infrastructure, build internal links, create XML sitemaps, apply meta-data, develop landing pages, and more. All your on- and off-page optimisation needs are covered.
Keyword Research
Keyword research is vital for any SEO strategy, as it can help you identify what kind of content your audience is searching for online and which phrases they use to find it. At The Bank, we use cutting-edge tools such as Ahrefs, Google Search Console, Yoast SEO, and SEMRush to get an in-depth understanding of the keywords relevant to your business—and those that have the most potential for driving organic traffic
We then present our findings in a comprehensive report that includes keyword rankings (based on search volume, official Google rankings, and competition), monthly impressions and clicks data, click-through rate (CTR) analysis across SERPs, recommended action points based on insights from the research, plus more. This type of information helps us create more compelling content strategies designed to maximise engagement and organic visibility.
Content Creation
Speaking of content creation, our team of in-house writers, editors, and content strategists work together to create engaging and optimised copy for your website. We make sure that the copy we write meets Google’s webmaster guidelines and takes into account keyword density, meta descriptions, structure data markup, internal linking, and image alt tags.
Unlike many WordPress SEO companies, we don’t rely on AI writing tools to process our clients’ content. Our dedicated team of talented creators research and write all blog pages and articles from scratch, ensuring that each piece of content is original, informative, and SEO-friendly.
Tools and Plugins
Most WordPress websites use plugins, whether for aesthetic reasons, speed optimisation, site performance, or reporting. Unfortunately, many of these plugins actively hinder your SEO efforts—that’s why you need SEO experts to identify these troublemakers!
At The Bank, we will help you find the best WordPress SEO plugin for every one of your needs. Whether Yoast SEO for writing optimised content; SEMRush for keyword research and competitor analysis; Rank Math for XML sitemaps; or Google Analytics for monitoring Google traffic—you can rest assured every plugin on your WordPress website is safe, reliable, and up-to-date.
Management and Maintenance
Your SEO campaigns are never finished. You need an SEO agency that can develop your SEO approach as your WordPress site grows. At The Bank, you’ll have a dedicated WordPress SEO consultant who’ll help you manage, monitor and maintain your online presence. We keep up with the latest industry trends and changes so that you can rest assured knowing your SEO campaigns are in safe hands.
We’ll also help you develop ongoing strategies to track progress, identify areas of improvement, and create reports that show the real-world impact of your SEO campaigns—all while providing actionable insights on how to grow traffic and conversion rates.
The Bank: Choose the Best for Your WordPress Website
Your search for a WordPress SEO agency partner is over—The Bank is here.
Our full-service digital marketing agency offers the very best WordPress SEO services, tailored to the specific needs and requirements of your operation. From keyword research to content creation and tools and plugins, we provide everything you need for a successful WordPress SEO campaign. Our team of experienced professionals will work closely with you to ensure that your website is visible on search engine results pages, and making the most of its potential.
So, what are you waiting for? Contact our WordPress SEO experts today! We can’t wait to get to work.
